Lower-income urban singles.

Most rent their apartment or condo. Some have a college education and work in services and the professional sector.

Students in higher education. These individuals are enrolled in college or graduate school.

People in college or graduate school.

Upper-class couples.

Urban couples making a mid- to upper-scale household income. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.

Urban families drawing a mid-scale income.

A higher percentage own their own homes. Education varies from high school to college with some holding mid-management positions.

Younger suburban singles.

Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes.